I talk with Jayson about why he wouldn’t go back into the ticketing business again. There’s a lot to learn from this episode about the economy of certain businesses, and how it changes the potential profits you can make from them. Things you may pick up in this episode about how this industry changed, may help you think about the current opportunities you’re involved with, or thinking about becoming involved with, and how they may potentially change in the future, either positively or negatively affecting the income you can make from them.

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Jayson and I discuss the struggles of finding A-players to work with, and how we had difficult time letting go of people once we learned they weren’t up to where they needed to be. We discuss why we probably shouldn’t be handling that role of our businesses since that doesn’t fit with our strengths.

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Jayson and I discuss the 4-Hour Workweek and how that lifestyle is often misunderstood and misapplied. We discuss whether or not we should be working on things that make us a lot of money, or focus on things we’re passionate about.

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A lot of people talk about all of their success in business, but very few people open up and give an honest look at the tough sides of business as well. Jayson talks about how he went from $7m/yr in revenue, to $250,000 in cash debt. He also discusses how he leveraged the possibility of PR to protect himself, from the bank that caused the situation.

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Friends initially told him he was crazy when he spent $10,000 to go to a 2 day conference where Jayson and I actually met. He broke down the math and estimated a $234,000 return from attending that conference. After realizing how beneficial it was, he now spends more than $50,000 a year investing in his network and education.

He talks about how high price events separate the talkers from the players, and how all the time and money investing in his network and giving value at his event led to 100 influencers giving him testimonials for Mastermind Talks.

Jayson’s Website: Mastermind Talks

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Jayson talks about why he hasn’t taken on sponsors, despite the event costing over $140,000 to put on. He’s still profitable with no sponsors and no pitching, which is basically unheard of for conferences. He talks about why being genuine and being of high integrity is what he focuses on. A great example is when handing out some flyers for a private mastermind at the event brought in $200,000, despite no sales pitch. He talks about his goals for the conference, and much more. Jayson’s incredibly open— if you’ve ever wanted to hear about the numbers behind a cool business, and specifically a successful conference and what kind of thought process goes into a successful entrepreneur’s decisions, you’ll love this episode.

Jayson’s Website: Mastermind Talks

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Jayson talks about what he did that generated 4,200 applicants for a first year event. He talks about his influencer marketing blast and the specific results he got with it. He’ll also talk about how he’ll sell out his event this year without even opening it up to the general public.

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Jayson mentions his secret sauce that allowed him to get so many top name speakers for an event that didn’t even exist yet. He talks about leveraging the Tim Ferriss deal, as well as running a very unique $25,000 speaker contest.

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Jayson comes on to chat about how his morning rituals make his days much more productive and give him control over his life, which leads to happiness. He drops incredible knowledge and gives specific examples of why this works for him and will work for others. To hear more about this subject, you can check out episode 7. To hear more from Jayson, check out episode 51 and visit Jayson’s site: https://www.mastermindtalks.com/.

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If you listened to episode 45, you heard about the time I almost bought $84,000 worth of books from Tim Ferriss. Today I bring on my friend Jayson Gaignard who actually ended up doing the deal with Tim to talk about the deal, which led to the launch of his company mastermindtalks.com.

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