My Q2 Review, and Q3 Goals


As you know I started openly documenting my life and goals at the beginning of this year. (the initial yearly review/2022 goals were posted here, and my 1st quarterly review/goal progress was posted here).

This is my Q2 quarterly review, and Q3 goals.

My review weeks that I take are like ‘clarity crack’ for me.

I spend at least several days just sitting around thinking about the quarter, reviewing journals, what I want more of from the previous quarter, and what I want less of. Makes setting up the following quarter easy and I find my life continues going more in the direction it’s supposed to.

Let’s dive in:

Welp, I didn’t have to sue anyone this quarter, so that was good! Big improvement over Q1.

Here were the Q2 goals I had set for myself:

1. Complete the rough draft of my book and hand it off to my editor

2. Buy 50 properties

3. Be working less than 2 hours per day on any non unique ability activity

I always set 1-3 goals where the majority of my focus goes and I structure my quarter around accomplishing those things.

Book:

This was the biggie.

And I’m happy to say:

I officially completed my rough draft.

I’ve been working on this book for a long time – literally more than half a decade by I’m not sure how many years.

I’d get distracted by a new business or starting a real estate investment company, or dealing with health challenges, so it wasn’t straight-through, I’d constantly get pulled off course for a while, but always found myself coming back.

The book is dope and I can’t wait for you to read it.

It will completely shift the way most people think about money and decision making.

Still plenty of work to be done before it’s published- I hear I should expect roughly 9’ish months for all the back and forth revisions with my editor, and everything else involved in the process.

It’s an elephant of a draft, so hopefully my editor helps me turn it into something more digestible.

It’s around 140,000 words right now, which is bonkers for a non-fiction book and I’ll likely need to cut that WAY down.

A ‘normal’ non-fiction book is around 40,000 words.

I’d be very curious to hear about the length of book you’d consider reading. How many pages is ‘too long’ in your opinion for your own personal reading habits?

And while we’re on the subject of writing a book…

I made a big decision recently.

I’d been considering this for a little while but I like to sit on big decisions and let them marinate to make sure I’m feeling called to something for the right reasons, and that it’s not just a shiny object.

I was telling my friend Natalia about my decision a few days ago and she paired my decision with the perfect quote:

“Why do two things half ass when you can do one thing full ass?”

Makes sense!

What was the decision I made?

Well…

I decided to go ‘all-in’ on being an author.

That sounds kind of ridiculous when you consider I’ve written zero books and besides these quarterly updates published 0 articles in the last 2+ years.

Interesting career choice for a writer that never publishes!

I’m not planning on publishing a book or two and hoping it goes okay.

I’m all-in.

I’ll approach it much like I did the RE bet.

I decide how I want it to go, then formulate a plan to ensure that happens.

Though I write that understanding that the variables involved with books are more difficult to predict.

With something like real estate you’re essentially taking an extremely similar product that everyone on the planet needs, and just devising a strategy that beats the competition.

It’s relatively straightforward.

With a book, you attempt to create something that doesn’t exist that no one is necessarily asking for, with the idea that people will want/need that more than what currently exists on the market.

So it’s a much tougher prediction to be made over a short time period, though as the time period lengthens it becomes more predictable.

I don’t necessarily have specific numbers and goals set up yet as I’m still letting that kind of stuff marinate.

Though, when I think of becoming an author…

Selling millions of books seems interesting to me.

Not from the perspective of ‘me selling x amount of books’, but to give a significant amount of people a paradigm shift that will positively affect their life.

Want to know how I’d sell millions of books?

Me too!

I have no idea.

I’ve never sold 1 book.

For reference, the average book sells 2-300 copies.

I feel like these lyrics from one of my favorite artists(NF) fit how I feel around this whole decision:

“Yeah, when I grow up, you know what I wanna be?
Take a seat, let me tell you my ridiculous dreams
I wanna (write), yeah, I know it’s hard to believe
And I can tell you’re already thinkin’ I will never succeed
But I’m okay with it, I admit the lyrics are weak
I been workin’ on ’em, I’ll be good eventually
I understand you gotta crawl before you get to your feet
But I been running for a while, they ain’t ready for me, ah
I know this probably isn’t really realistic
And honestly, I might not ever make a difference
But that don’t make a difference, I’ma have to risk it
I been crunchin’ numbers, you ain’t gotta be a mathematician
And see the odds ain’t rootin’ for me
I can’t lie though, it’s kinda how I like it to be”
-NF (When I Grow Up)
 
I started asking myself what would happen if I gave books the same obsessive effort/focus as I have with the RE bet the last 15-16 months.

Those possibilities started to excite me a lot more than just writing when I had extra time.

I get that this would be considered a ‘silly’ decision. I have a real estate bet that has the ability to print money, and I see potential avenues where it could be scaled significantly. So, as an entrepreneur it’s kind of ‘ridiculous’ to say, ‘welp, I think I’ll go write some books now’.

But doing what you’re ‘supposed to’ do is a recipe for a life that’s not your own, no matter how free you believe yourself to be. Our conditioning has a stronger hold on us than we all think.

If I consider myself with the label as ‘entrepreneur’ or ‘investor’, clearly I’m ‘supposed’ to scale up something that’s already working/making a lot of money. It would be ridiculous not to.

But it’s more important to understand when you might be optimizing for the wrong metric.

If I want to write books, how much more am I going to wait to make before I do that?

At some point it gets ridiculous from the other perspective, NOT to do it.

I was on a walk with my buddy Chris last month, and we were chatting about this subject and he shared a great story with me.

He heard it from his mentor’s teacher about a guy who went to sit on a mountain in search of enlightenment. He sat there day after day, year after year. Then one day 25-30 years later, it was like a light came on. He did it! He saw the light/was enlightened.

Then he said,

“Now what?”.

That’s a good way of how I feel it would be to optimize for the metric of more(money), when any ‘more’ number I get to is just going to produce the ‘now what?’ question once I hit any new number I set.

If I already know what the ‘now what’ would be, and I’m already well past where it’s optimal to be optimizing for a different metric in life, I’m playing a flawed game if I’m continuing to optimize for maximizing green paper.

Maybe I should have made this decision a while ago, but as they say:

The best time to plant a tree was 20 years ago. The 2nd best time is now.

If you’ve read my stuff for a while, you know how analytical I approach things, which simplifies the ability to make decisions under conditions of uncertainty, but…

When we consider life…

Not knowing the exact date of our death doesn’t allow us the same level of simplicity in knowing when to optimize for what, due to the unknown variable with such a vast time frame range.

And don’t get me wrong, I’m having FUN with the real estate bet. It’s like real life monopoly I get to play. So it’s not the all too common situation of being unsatisfied doing something for money.

Quite the opposite.

It’s choosing to leave something extremely fun and extremely profitable, to enter a game I’ve never played just for the chance to experience something that may be more fulfilling and be able to change lives for fun.

I kind of have a habit of doing this. I’ll figure out how to succeed in a specific area, and then go hop into something else.

Exactly the OPPOSITE of what you ‘should’ do. It’s like an anti-growth strategy, at least around the metric of business/money.

Once I figure out how to make something easy, instead of just enjoying the ‘print money’ phase, I say, “welp, let’s go try something else I have completely no idea how to do”.

I find the ‘solving’ fun.

I’ve always taken these kinds of ‘risks’.

I was considering leaving my only job at 23 to attempt to become a professional poker player.

“That’s crazy you shouldn’t take a risk like that!”

I did.

It was worth it.

At some point in my poker career I decided I should leave the ‘dream job’ of professional poker player to start businesses.

“Dude, you have the dream life, why would you risk giving that up?”.

Well, to see if there’s a different dream life I might enjoy.

I did.

It was worth it.

When business got to the point of feeling very ‘easy’, I enjoyed sharing with others how they could use it to change their lives.

“You can make way more by just starting new businesses, why spend your time helping others?”.

Similar reasons as each of the decisions before.

Because I felt like I might enjoy it more.

I did.

Some of my students started having ridiculous results.

My groups kept growing.

I was getting more and more demand to start new Incubators.

I got the urge to write.

“You need to scale this, it could become huge. Why risk giving that up!?”.

It could.

But I did.

I was curious what it’d be like to write the book I’d been putting off for years.

That was a few years ago, and insert some health challenges that took me away for a while, followed by deciding to build a quick real estate empire upon starting to recover, I find myself in the similar situation I’ve found myself in time and time again.

“It would be insane for you to not scale this real estate business up and keep making way more money!”

But as you know I have a track record of being a bit ‘insane’ when it comes to making what would be considered ‘normal’ decisions.

I understand what I risk giving up, but…

The incalculable answer of what I have to gain cannot be understood without jumping into and experiencing the unknown.

“Pitiful is the person who is afraid of taking risks. Perhaps this person will never be disappointed or disillusioned; perhaps she won’t suffer the way people do when they have a dream to follow. But when the person looks back-she will hear her heart “
– Paulo Coelho

If I produced certain results that didn’t excite me as a ‘dabbling’ author, I would always wonder what would have happened if I fully committed to it.

If I don’t try, I’ll never know.

It’d be a lot easier to just print money in real estate, especially as this market shake up gets ready to provide incredible opportunities over the next few years.

It just feels right to me to go become a novice author instead.

“The hardest thing to do is to be true to yourself, especially when everyone else is watching”
– Dave Chappelle

Playing small/limiting beliefs:

I noticed recently I was falling victim to setting some of my goals smaller than I should in order to achieve them.

This can be poison.

I’m still getting over the sluggishness from the accidental consumption.

Back in January I set a yearly goal to acquire only 50 properties despite being capable of more.

I realized early on in Q1 that was extremely uninspiring, and adjusted accordingly, to where I’ve now acquired almost 2x the yearly goal just halfway through the year.

But if we don’t monitor ourselves it’s easy to put on blinders and just follow the path you’ve set, when you might be capable of much more.

I realize I’ve still been playing too small.

I had some limiting beliefs blocking the way I was playing the game.

I realized I hadn’t attempted to go all-in on becoming an author yet unintentionally due to being unsure about the results I’d produce.

And I don’t mean being afraid of failure. (who knows, maybe that too)

There’s all sorts of traps hiding in different crevices of this game.

As I thought through my decision from many different angles, I realized I was only not pursuing it because I wasn’t inspired by the expected results.

But with more contemplation, I realized that was coming from a flawed perspective, generated from a place where I was operating under the assumptions of ‘reasonable expectations’.

And these reasonable expectations were extremely unmotivating for me.

The thought of writing books and getting even what would be considered ‘great’ results, was not inspiring at all to me.

They say ‘comparison is the thief of all joy’’, but I realized it might also be the thief of all potential.

Robbing the possibility of what could have been by not allowing you to see what the world looks like if everything was limitless.

And it is.

The average author sells 2-300 books. Even if I sold 50-100x that amount, I found that to be very demotivating to consider the pursuit.

When I envisioned producing results that would be viewed as ‘way too optimistic’, it wasn’t inspiring for me to want to dedicate my limited resource of time to have such a limited impact.

Being kept in this prison of comparison, even if you have the best cell, you’re still an inmate trapped under the assumption you’re doing well because it’s more than what’s expected.

When you ask the question, ‘what is possible?’ you must also consider that you are asking ‘what is impossible?’. And if the definition of impossible is dictated by what others feel is an unrealistic result, in reality you are just taking the answers of those in the same ‘realistic’ box and viewing your limits within that box. That is not limitless.

By definition in search of what is possible, you are seeking where the limits are.

But they’re perceived limits, not reality.

And you have the greatest computer in the world right inside your head. So if you’re programming it to max out at achieving X, you won’t accidentally find yourself outside of the limits.

You will find yourself playing a ‘realistic’ game.

For a recently lived example that you’re familiar with, in a previous post I mentioned the only reason I was getting ‘unrealistic’ results in RE was I wasn’t attempting to pursue it in the same way everyone else was.

In operating in that way, I risk not having results that would be easy to replicate by just doing ‘what’s optimal’, but I also risk achieving ‘unrealistic’ results by giving up the ‘this is how you do it’ box.

If I was playing within the realistic box of real estate, shooting for 5-10 properties in year 1 may have been a ‘good’ goal relative to what’s thought to be ‘achievable’.

But as you know I approached it as if I knew ‘nothing’, and therefore created a strategy that was significantly more optimal than just attempting to be on the high end of the ‘here’s what’s realistic’ box.

If I could buy 1 property, why not 2?

If 2, why not 20?

If 20, why not hundreds?

No one could explain to me why that wasn’t realistic other than their equation didn’t allow for it.

I remember a conversation with a coach I was inquiring about hiring, and he said the results I wanted weren’t possible until many years later.

I said, “why wouldn’t I just do whatever it is I’d do years later, now?”

Needless to say, I didn’t hire him.

Eliminate whatever bottleneck(s) causing everyone else to stop at 1, 5, 12 or whatever number and the equation is more likely to spit out what you want it to spit out.

If instead you are aiming for X, X being a realistic result, the equation can rarely spit out MORE than X, and if it does it won’t be by much.

Because you’re structuring your game according to what others say you should be able to do.

Not what YOU are able to do.

This doesn’t mean that can’t be a phenomenal starting place to evaluate opportunity and reverse engineer how others are doing X.

Just something to consider when you are unintentionally placing limits on yourself.

Anyways…

I was doing this to myself with becoming an author.

It’s why I hadn’t gone all-in yet and I had no idea.

If you asked me what my favorite parts of writing are, it’s two things:

1. If I find out something I wrote gave someone a shift in their life. Or even just getting a message from someone telling me they loved something I wrote.

2. Finding the way to say something during a writing session that I know is about to find a home in the mind of someone that needed the shift.

Those are why I play the writing game.

So when I viewed the game through the lens of realistic results, it was an uninspiring game to consider playing (full-time) due to the limits of the people I could expect to affect.

I had to change the angle I was approaching the question with.

What would I do if I knew I couldn’t fail?

It’s an extremely clarifying question. You’ve probably heard it before.

It was overdue for me to consider it again.

Let’s say I knew I was going to sell hundreds of thousands, or millions of books, which would allow me to help a lot of people…

I would already be doing it.

So in essence, I was only not doing it because I wasn’t sure I would produce a result that appealed to me.

I obviously didn’t realize that’s what I was doing.

But I was.

So despite how unrealistic what I’ll attempt will be, it’s only chance of becoming a reality is to attempt the unrealistic.

If it’s ‘unrealistic’ to sell 10,000 books, it’s clearly unrealistic to attempt to sell 100,000, or a million, or multi-millions or whatever number I decide is the desired number I’ll edit my life to attempt to produce.

The very power you use to convince yourself of your limitations is the same power you could use to achieve everything you ever wanted.

People would be AMAZED at what they would accomplish if they just believed it was possible for them.

If you dedicate just a few years to something you can COMPLETELY change your life.

Realistic pursuits might be sucking the soul out of you.

Do you feel bored, unfulfilled, and like your life is uninteresting? It might be because you’re only pursuing things others have labeled as ‘realistic’, instead of what you actually want.

I’m not just talking about the box of career or money.

What is it you might be putting off due to it being considered ‘unrealistic’ or ‘impossible’?

You might find yourself a lot more excited and fulfilled to wake up and go after that.

There’s little to no downside in beginning to attempt this previously ‘unrealistic’ pursuit in your own life.

We can all find ‘reasons’ as to why we ‘can’t’, but any one of us could edit our lives to get what we really wanted if we fully decided to.

The thought that you have to be realistic is a poisonous lie. It wants to reinforce your limitations.

“See, we’ve all got somethin’ that we trapped inside
That we try to suffocate, you know, hopin’ it dies
Try to hold it underwater but it always survives
Then it comes up out of nowhere like an evil surprise
Then it hovers over you to tell you millions of lies
You don’t relate to that? Must not be as crazy as I am
The point I’m makin’ is the mind is a powerful place
And what you feed it can affect you in a powerful way
It’s pretty cool, right? Yeah, but it’s not always safe
Just hang with me, this’ll only take a moment, okay?
Just think about it for a second, if you look at your face
Every day when you get up and think you’ll never be great
You’ll never be great, not because you’re not, but the hate
Will always find a way to cut you up and murder your faith”
-NF (The Search)
 
Many people end up living a life they had no intention of living.
 
You miss opportunities that were meant for you.
 
You miss all the things that were possible for you.
 
You miss… the life you were intended to have.
 
You’re never going to arrive at your deathbed and say to yourself, “Sure is a good thing I made sure I was just like everyone else… welp, time to go now!’
 
“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.” – Nelson Mandela

Real Estate:

On to real estate…

As you know the quarterly RE goal was to acquire 50 properties…

I acquired 50 on the dot.

It was on track to be a lot higher, but with the changing market I wanted a higher margin of safety on deals, so my offers changed significantly as the quarter progressed.

Vacations:

Q2 wasn’t all work.

One of my yearly goals was to make sure I got 6 weeks of vacation in.

I took a trip out to Boulder for a week in April with my niece.

 

 

 

I found an AMAZING mountain home while I was there and put an offer in to buy it.

Unfortunately the sellers had just accepted an offer the night before, and I put in a backup offer.

They didn’t fall through, so no mountain home for me.

I took vacation #2 the last week of June, and just did a staycation and spent a bunch of time catching up with friends, reading, reviewing the 1st half of the year, and spending a lot of time with my animal friends out here in the forest.

 

 

 

Q2 results:

So for the Q2 results:

1. Complete the rough draft of my book and hand it off to my editor: SUCCESS

2. Buy 50 properties: SUCCESS

3. Be working less than 2 hours per day on any non unique ability activity: FAIL

I failed on #3 to get under 2 hours.

In a sense that may have helped me because I realized why am I aiming to do sub 2 hours of stuff I don’t want to do vs. sub 2 minutes 🙂

So I’ll expect to easily accomplish this in Q3 despite no direct focus on it, just an edit of life.

Q3 goals:

1. Finish round 1 of book revisions (this is a little tough to set as a goal because I don’t know exactly when the editor will get me back revisions. I expect them about halfway through the quarter, which would give me about 6 weeks of focus to revise based on their suggestions. Being the author of 0 books, it’s a bit tough to know how much work to expect. I don’t usually set goals lacking so much control on variables, but that’s how I’m rolling on this one)

2. Publish the most comprehensive post I’ve ever published on ForeverJobless

3. Write 5 chapters for book #2





22 Responses to “My Q2 Review, and Q3 Goals”


  1. Theo

    Hey Billy, I’m always excited when I get your emails. That was an inspiring read, and I’ll make sure to re-read the part on limitations. I’m considering launching a new business (currently studying the market) so your content is most helpful. Thank you!
    Can’t wait for the new stuff.
    Theo from France

    Reply
  2. Adam

    I really enjoy your take on not setting limits on yourself. That’s something I’m recently trying to do more of myself. I recently purchased a business with the intent on fixing and scaling it. Why? Well I’m not sure really.. Mostly just because it seems like a fun thing to try to do.

    Best of luck in the coming quarter!

    P.S. I’d read ANY number of pages you published. Your writing is excellent because it possess not only raw intellectual facts, but the emotional backup needed to sink those facts in to produce actions.

    Reply
    • Billy

      Thanks so much Adam, I hadn’t heard that view before on my writing so I really appreciate your insight.

      Good luck on the new business!

      Reply
  3. Brandon

    Awesome update Billy, great to hear how you’ve been doing!

    As for your question “How many pages is ‘too long…”

    For me it’s 100% dependent on the actual content and balance between engagement, information, and fluff/filler. Knowing I already enjoy your writing style I’d be happy with a 140k word book. It’s only poorly written books that I wish were shorter.

    And I’ve never not read a book because of it’s length, or chosen to read a book because of it length. For me it’s a non-factor. All it comes down to is how good the writing is

    Honestly having a book that’s longer then most may be a good visual way to stand out from the crowd

    Reply
  4. Anne

    Congratulations on finishing the rough draft of your first book, Billy! So glad you’re feeling better. Come visit K and the rest of us one of these summers… there’s still time this year!

    Reply
  5. Bram

    Thanks for the post! I’m looking forward to the book!

    Reply
  6. Sam

    Great update Billy! Love it bud.

    Read from Sibiu Romania 🙂

    Reply
  7. Isak

    I have no doubt you can achieve whatever you want to in terms of authoring.
    You are such a juggernaut of achievement, I struggle to think of things you would really fail at (maybe professional ballet or bullfighting?)

    Might I suggest you read the book Hypnotic writing by Joe Vitale?
    Many of the best bestselling books I have read were “hypnotic” written.
    Heck, your articles are too, I just want to make sure you are doing it consciously.

    Reply
    • Billy

      Thanks so much for your kind words Isak it means a lot.

      Hadn’t heard of that book just picked it up, thanks!

      Reply
  8. Jon

    Thanks for the update Billy – this is inspiring. Buying 50 properties in a quarter makes me certain that you have excellent systems in place.

    I will take time today to consider the areas of my life where I am thinking too small.

    It’s good to be deliberate about this type of thinking and reflect once in a while. Something that seemed insurmountable a few years/months ago might seem easy now, so we need to adjust our expectations and goals.

    Looking forward to the book. Good luck with this quarter’s goals!

    -Jon

    Reply
    • Billy

      Once you decide in your mind what it is you want and fully commit, your mind will start working subconsciously for you looking for solutions. It becomes easier because it won’t search for those solutions for bigger things if you’re not asking it to.

      Thanks Jon!

      Reply
  9. Victor

    Very nice read, as always. Can’t wait to read your book, even if it’s gigantic. War and Piece is gigantic but it’s not too big, took me like 7 months of night reading while helping the kids fall asleep.
    Some much shorter books are too long.
    All depends on the content and crafstmanship of the writer as a writer. I think you’ll be fine, hope you just cut what needs to be cut and don’t cut what needs to not be cut.

    Reply
  10. David

    I don’t recall how I even found your website but looks like I subscribed to your updates in 2014. I appreciate your insight and this post helped me think through how to GO BIG on my goals and dreams.

    I would read pretty much any length of a book you end up writing, so I look forward to that. I am transitioning out of a “golden goose” situation into something with much more risk, but I am passionate about it. I feel like Indiana Jones stepping onto the invisible bridge.. takes faith, but we bet on ourselves, right? 100% is easier to do that 95%, so let’s GO ALL IN!

    Looking forward to more of your thoughts in the next post/book! 🙂

    Reply
    • Billy

      The biggest risk is not taking the risk! Excited for you David, sounds like fun.

      Thanks so much!

      Reply
  11. Marius

    If you look for a style of books to get some inspiration from, I love the Do books series. (layout and how they capture the reader) I’m not a big reader, mainly listen to audiobooks, but I finished some of theirs in a day.

    Reply

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