FJP149: Why Aren’t You Pursuing a Home Run Business

Are you going after a home run, or a single or double? Most people, not excluding myself, tend to do things in a much smaller way than they could be done. Most people assume a home run business must be substantially riskier, and assume that someone smarter than they are will make the home run money. The reality is, because everyone thinks in that way, a lot of times the home run business is no more competitive than the single or double would be. If you’re going to spend your time on something anyways, at least consider the possibility of spending that time in a way that gets you a substantially bigger payoff.

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