Many “known” ideas or products are not known to the masses yet, or haven’t been marketed in a certain way to them before. In this episode I explain a few examples of people who have done this successfully, and explain the thought process on how you might be able to do something similar. You don’t need to re-invent the wheel, but often you can take what is already known on a smaller scale, and package and market it in a unique way to the masses.
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